GoKawiilKey Takeaways Boostcous, born in the co-founders’ kitchen, officially launched last year.
The co-founders invested $15,000 each to get the business off the ground.
Boostcous made $10,000 in two weeks and is on track for $3 million in revenue this year.
This Side Hustle Spotlight Q&A features Bar Bruhis, 35, of Carbondale, Colorado. Bruhis and his co-founder Brian Gallagher launched their gluten-free, protein-packed, fiber-rich couscous brand Boostcous in December 2025 — and have been steadily growing the side hustle since. Responses have been edited for length and clarity.
Image Credit: Boostcous. Bar Bruhis.
What was your day job or primary occupation when you started your side hustle?
I’m the general manager of KnoCommerce, a post-purchase survey tool for ecommerce brands. We work with 6,500 of the biggest Shopify brands, and that opened the door for me to meet some of the best DTC operators in the world, many of whom mentor me today. However, Boostcous has grown so much that I’ll leave my main job to go all in on my business starting April 1.
Finding side hustle inspiration
When did you start your side hustle, and where did you find the inspiration for it?
I started working on Boostcous about two years ago, formulating and testing with my co-founder in our kitchen. We officially launched in December 2025.
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