GoKawiilHonda and Sony announced that they are discontinuing both the Afeela 1 and 2, their electric cars. The company is reviewing its “business direction,” but it's hard to expect much from a car company that’s cancelled all of its cars.
The Afeela 1, casually called the PlayStation Car, was meant to be a fusion of a modern EV and your own digital media bubble. (You could have a God of War-themed dash — if you wanted that.)
Engadget
There’s a wider pressure on Honda, beyond this risky collaboration with Sony. It expects to take a $15.7 billion loss after writing off a large portion of its EV investment. The US’s removal of federal EV tax credits and the imposition of tariffs have hit everything hard.
Advertisement Advertisement
Advertisement
The Afeela was exciting on paper, but in person, it was a pretty unassuming sedan. And expensive! Rival EV makers were offering more for less. Also: don’t tease a car for six full years. It’s never a good sign. Check out Tim Steven’s editorial on how it all fell apart.
– Mat Smith
The other big stories (and deals) this morning
TikTok and Snap settled ahead of the trial. Smart.
... continue reading