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Perplexity's 'Incognito Mode' Is a 'Sham,' Lawsuit Says

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Why This Matters

This lawsuit highlights significant concerns about transparency and user privacy in AI-powered platforms, emphasizing that Perplexity's 'Incognito Mode' is misleading and potentially exposes users to privacy breaches without their knowledge. It underscores the importance for consumers to scrutinize privacy claims and for regulators to enforce clearer disclosures in the tech industry.

Key Takeaways

An anonymous reader quotes a report from Ars Technica:"Perplexity's failure to inform its users that their personal information has been disclosed to Meta and Google or to take any steps to halt the continued disclosure of users' information is malicious, oppressive, and in reckless disregard" of users' rights, the lawsuit alleged."Nothing on Perplexity's website warns users that their conversations with its AI Machine will be shared with Meta and Google," Doe alleged. "Much less does Perplexity warn subscribed users that its 'Incognito Mode' does not function to protect users' private conversations from disclosure to companies like Meta and Google."