GoKawiilApple’s new flagship iPhone 18 Pro and companion models are expected to be unveiled this fall, following the same pattern the company has followed for years. Here’s when to expect the iPhone 18 Pro announcement, release date, and details on the lineup.
iPhone 18 Pro launch event expected in September, but with a catch
The iPhone is Apple’s most important product. It makes up the vast majority of the company’s earnings. And one way Apple keeps the iPhone business healthy is by launching new flagship models every year.
For many years now, those new iPhone models have launched in September—and all signs point to that happening again this year.
Here are the last three iPhone unveiling dates:
2025 : Tuesday, September 9
: Tuesday, September 9 2024 : Monday, September 9
: Monday, September 9 2023: Tuesday, September 12
As you can see, Apple’s schedule with iPhone announcements is very predictable. The company unveils its major new flagships around the second week of September.
One wrinkle in predicting this year’s date is that Labor Day will be unusually late, set for September 7.
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