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Is Apple discontinuing the cosmic orange iPhone color this year?

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Why This Matters

The potential discontinuation of the cosmic orange iPhone color highlights Apple's strategic approach to aligning product aesthetics with current fashion trends and consumer preferences. This shift underscores the company's focus on maintaining exclusivity and freshness in its color options, which can influence consumer interest and brand perception in a competitive market.

Key Takeaways

Earlier today, we learned more details about the color lineup for this year’s iPhone 18 Pro. That report has naturally raised many questions about the fate of the popular cosmic orange iPhone 17 Pro color …

Will iPhone 18 Pro be available in cosmic orange?

The iPhone 17 Pro is unique for multiple reasons, including its new camera plateau and its two-tone back design. The biggest differentiator, though, is the cosmic orange, which marks the first time a “Pro” model iPhone has been available in a bright, bold color.

All indications are that cosmic orange has been a huge success for the iPhone 17 Pro.

A report from the Financial Times in February said the cosmic orange color is particularly popular in China, where shoppers refer to the color as “Hermès orange” rather than Apple’s official name.

So, what does this mean for the iPhone 18 Pro and iPhone 18 Pro Max launching later this year?

In February, Bloomberg’s Mark Gurman wrote that he “wouldn’t be surprised” if Apple kept cosmic orange around due to its popularity.

Today, however, a report from Macworld said that a new “dark cherry” color will replace cosmic orange in the iPhone 18 Pro lineup.

While Dark Cherry color won’t be as bright and striking as Cosmic Orange in person, it will still be unique enough to distinguish it as the new iPhone 18 Pro. As always, Apple is expected to discontinue the current lineup of colors, including Cosmic Orange.

According to Macworld, the iPhone 18 Pro will be available in light blue, dark cherry, silver, and dark gray.

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