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Key Takeaways After 40, your sleep tradeoffs quietly backfire.
The wrong sleep habits don’t just reduce energy; they undermine decision-making and long-term leadership performance.
Entrepreneurs track metrics relentlessly: Revenue. Pipeline. Conversion rates. Hiring. Retention.
But there’s one performance variable most founders treat as negotiable: Sleep.
It’s often the first thing sacrificed during busy seasons. Late nights feel productive. Early mornings feel disciplined. The ability to function on minimal sleep becomes a point of pride in the office.
In your 20s and 30s, you might get away with it. After 40, the cost becomes harder to ignore:
Energy feels inconsistent.
Focus drops off earlier in the day.
Small decisions feel heavier.
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