GoKawiilLike many medical school students, Sam was broke.
The 22-year-old aspiring orthopedic surgeon from northern India got some money from his parents, but he says he spent most of it subsidizing his licensing exams, and he’s still saving up to hopefully emigrate to the US after graduation. So he started searching for ways to make additional money online.
Sam, who requested a pseudonym to avoid jeopardizing his medical career and immigration status, tried a few things, with varying degrees of legitimacy and success. He made YouTube shorts and sold study notes to other med students. It wasn’t until he started scrolling through his Instagram feed that he landed on an idea: Why not make an AI-generated girl using Google Gemini’s Nano Banana Pro and sell bikini photos of her online?
But when Sam started posting generic photos of a beautiful, scantily clad woman on Instagram, he was dismayed to find that none of the content was hitting. He turned to Gemini for advice. “If you create a generic ‘hot girl,’ you’re competing with a million other models,” it said, according to a transcript Sam provided to WIRED.
Sam says he presented Gemini with a few possible options to help his model stand out, and the chatbot selected one in particular: the “MAGA/conservative niche,” referring to it as a “cheat code.” Plus, it said, “the conservative audience (especially older men in the US) often has higher disposable income and is more loyal.” (A representative for Gemini said, “Gemini is designed not to give a particular opinion unless you tell it to. Instead, it is designed to offer neutral responses that don’t favor any political ideology or viewpoint.”)