GoKawiilMeta's new AI product seizes @muse handle from rock band on Instagram and X
Meta launched a personal AI agent named Muse this week and took over the @muse username on both Instagram and X, usernames the rock band Muse had held for over a decade. The band has been pushed to @museband on Instagram and @musetheband on X, with no public explanation from either Meta or the band about how the switch occurred.
GoKawiil's interpretation of the reporting above, not reported fact.
The episode highlights how much power large platforms wield over identity and branding online, even for established public figures with millions of followers. It raises unanswered questions about whether Meta compensated or negotiated with the band, or simply reassigned the handle unilaterally, which could set an uncomfortable precedent for other trademark holders.
- Meta's new AI product 'Muse' now controls the @muse handle on Instagram and X.
- The rock band Muse was moved to @museband and @musetheband without public explanation.
- Fans have reacted negatively, with some accusing the band of selling out despite no confirmed deal being disclosed.
Muse "Origin of Symmetry" Vinyl LP — If this handle grab has you rooting for the band over the algorithm, show support the analog way with Muse's Origin of Symmetry on vinyl. It's the record that made them arena-fillers, and no AI agent can take a physical LP off your shelf.
See Muse "Origin of Symmetry" Vinyl LP on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: futurism.com — Frank Landymore, 2026-09-09
Published there as: “Wait, Did Zuckerberg Just Jack Muse the Band’s Instagram Handle For His New AI?”
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