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John Ternus explains what he thinks of Apple Vision Pro

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Why This Matters

John Ternus's optimistic outlook on the Apple Vision Pro highlights the company's long-term commitment to advancing spatial computing technology. His positive perspective suggests that Apple sees significant growth potential in this category, which could influence future innovations and consumer adoption. This signals to the tech industry and consumers that Apple is investing heavily in the future of mixed reality and wearable tech, potentially shaping the next wave of computing experiences.

Key Takeaways

Last week, Tom’s Guide published an interview with Apple SVPs John Ternus and Greg Joswiak. We covered many of the quotes here, but Apple’s incoming CEO Ternus also shared his thoughts on the Vision Pro.

Apple’s incoming CEO John Ternus has bright outlook on Vision Pro’s future

As Apple’s CEO, Tim Cook has served as regular defender of the Vision Pro when questioned about its sales struggles.

At one point Cook told an interviewer that he used Vision Pro every single day in a variety of ways. But after Vision Pro’s first year on sale had nearly concluded, Cook called it an “early adopter product.”

But now that John Ternus is about to become CEO, some might wonder: what are his thoughts on Apple Vision Pro?

In Tom’s Guide’s interview published last week, the incoming Apple CEO was asked about how he views Vision Pro and the spatial computing category overall.

Here’s what he said:

I think we’re still very much in the early innings of spatial computing. We are super excited about it. The Vision Pro is an extraordinary product. As Joz said, it’s like we reached into the future and pulled it into the present. And people are continuing to find exciting new use cases for it. There’s a lot of compelling stuff in enterprise, in medicine, in other things, and that’s going to continue to grow. It’s fun, we’re at the beginning of the journey.

There you have it: Apple’s new CEO sees a bright future ahead for Vision Pro and spatial computing overall.

That’s not exactly surprising, but it does reinforce that Apple is playing the long game with head-mounted wearables.

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