GoKawiilRumors about Apple expanding its line of ‘Ultra’ products just got more corroboration. A new report says Apple’s foldable iPhone and touchscreen MacBook Pro will be named ‘iPhone Ultra’ and ‘MacBook Ultra,’ respectively.
Macworld report says Apple will use ‘Ultra’ branding for new iPhone and MacBook
Filipe Espósito writes at Macworld:
Apple is rumored to be introducing one of the biggest upgrades to the iPhone lineup ever this year, with the debut of its first foldable phone. While many members of the press have taken to calling this device the “iPhone Fold,” Macworld has received information that corroborates reports that Apple will instead opt for the “Ultra” brand for its new iPhone model. According to a source familiar with Apple’s plans, the company seems set on expanding its Ultra branding with the new flagship iPhone arriving this fall. Furthermore, our source says Apple is also likely to bring the Ultra branding to the Mac as well.
Mark Gurman has previously reported on Apple’s ambitions to expand its ‘Ultra’ lineup, and more recently, several Weibo leakers have said that ‘iPhone Ultra’ is the planned name for Apple’s foldable iPhone.
Now, Macworld’s report further corroborates the iPhone Ultra name while also saying that the first ‘MacBook Ultra’ is coming too.
Apple’s iPhone Ultra is expected to be unveiled in September alongside iPhone 18 Pro and Pro Max.
The new model will feature:
book-style fold with crease-free display
roughly 5.5-inch outer screen and 7.8-inch inner
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