GoKawiilThe Social Edge of Intelligence
A room of secretaries at typewriters circa 1925. © Underwood Archives/Getty
AI doesn’t really “think.” Rather, it remembers how we thought together. And we’re about to stop giving it anything worth remembering.
We are on the verge of the age of human redundancy. In 2023, IBM’s chief executive told Bloomberg that soon some 7,800 roles might be replaced by AI. The following year, Duolingo cut a tenth of its contractor workforce; it needed to free up desks for AI. Atlassian followed. Klarna announced that its AI assistant was performing work equivalent to 700 customer-service employees and that reducing the size of its workforce to under 2000 is now its North Star. And Jack Dorsey has been forthright about wanting to hold Block’s headcount flat while AI shoulders the growth.
The trajectory has a compelling internal logic. Routine cognitive work gets automated; junior roles thin out; productivity gains compound year on year. For boards reviewing cost structures, it is the cleanest investment proposition since the internal combustion engine retired the horse, topped up with a kind of moral momentum. Hesitate, the thinking goes, and fall behind.
But the research results of a team in the UK should give us pause. In the spring of 2024, they asked around 300 writers to produce short fiction. Some were aided by GPT-4 and others worked alone. Which stories, the researchers wanted to know, would be more creative? On average, the writers with AI help produced stories that independent judges rated as more creative than those written without it.
So far, so on message: a familiar story about the inevitable takeover by intelligent machines. But when the researchers examined the full body of stories rather than individual ones, the picture became murky. The AI-assisted stories were more similar to each other. Each writer had been individually elevated; collectively, they had converged. Anil R Doshi and Oliver Hauser, who published the study in Science Advances, reached for a phrase from ecology to explain this: a tragedy of the commons.
Hold that result in mind: individual gain, collective loss. It describes something far more consequential than a writing experiment—it describes the hidden logic of our entire relationship with artificial intelligence. And it suggests that the most successful organizations of the coming decade will be the ones that do something profoundly counterintuitive: instead of using AI to eliminate human interaction by firing droves of workers, they will use it to create more human interaction. IBM has reversed course on its earlier human redundancy fantasies. I bet more will in due course.
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Suppose you could travel to Egypt in 3000 BC and copy, in flawless hieroglyphics, the contents of every temple library, every architectural plan, every priestly manual, every commercial ledger. Then suppose you travelled to Mesopotamia and did the same in cuneiform. Consolidate everything you could find in the languages of that era, and then proceed to train a large language model on it. Full transformer architecture, self-attention, the whole enchilada.
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