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People are saying Lady Gaga’s ‘Runway’ video looks like a Target ad. Here’s what they mean

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Why This Matters

The comparison between Lady Gaga’s ‘Runway’ video and Target ads highlights how contemporary pop culture and advertising styles are converging, emphasizing bold visuals and camp aesthetics. This blending of fashion, music, and advertising reflects evolving trends in visual storytelling that resonate with modern audiences and influence branding strategies.

Key Takeaways

Target’s commercials have become a visual reference to an earlier era of advertising that was more colorful and camp. In the music video for “Runway,” Lady Gaga’s collaboration with Doechii for The Devil Wears Prada 2 soundtrack, the wardrobes are high fashion and the musicians and their dancers serve, pose, and vogue. Colorful and camp, it’s everything you’d expect considering the subject matter of the song is about turning dance floors into runways.