GoKawiilThe retailer is launching its new Beauty Studio as it looks to reinvent a key part of its stores following the end of its Ulta partnership. The shopping experience for beauty lovers will look different at Target, with a new concept rolling out on Sept. 10 to 600 stores around the country.
Target shoppers will notice a big change in the beauty aisle starting Sept. 10
Why This Matters
Target is replacing its ended Ulta Beauty partnership with an in-house 'Beauty Studio' concept, rolling out to 600 stores starting Sept. 10. Beauty is a high-margin, traffic-driving category, so how Target reinvents the aisle matters for its ability to compete with Ulta, Sephora-at-Kohl's and Amazon.
Key Takeaways
- Target launches Beauty Studio on Sept. 10 across 600 stores.
- The move follows the end of Target's Ulta Beauty partnership.
- Beauty is a key category Target is trying to reinvent in-house.
Worth a Look
e.l.f. Cosmetics Halo Glow Liquid Filter — If Target's revamped Beauty Studio has you itching to refresh your routine, this cult-favorite e.l.f. glow booster is a great place to start. It blends serum-like hydration with a soft luminous finish, so you can wear it alone or under foundation. A drugstore-aisle staple that plays well with almost any skin tone lineup.
See e.l.f. Cosmetics Halo Glow Liquid Filter on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Get alerts for these topics