GoKawiilTarget rolls out new Beauty Studio concept to 600 stores on Sept. 10
Target is introducing a redesigned beauty section called Beauty Studio in 600 stores starting September 10, replacing the shopping experience previously tied to its Ulta partnership. The move marks a reinvention of one of the retailer's key store areas as that partnership winds down.
GoKawiil's interpretation of the reporting above, not reported fact.
Beauty has become a major traffic driver for general merchandise retailers, and losing the Ulta tie-up put pressure on Target to keep customers engaged in that category. A self-branded concept gives Target more control over merchandising, brand partnerships, and margins in a fast-growing segment.
- Beauty Studio launches September 10 across 600 Target stores nationwide
- The rollout follows the conclusion of Target's partnership with Ulta
- Target aims to reshape a key in-store category to retain beauty shoppers
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Published there as: “Target shoppers will notice a big change in the beauty aisle starting Sept. 10”
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