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iPhone users could get up to $95 per device as Apple reaches $250M settlement over Siri delays

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Why This Matters

The $250 million settlement highlights the importance of transparency and honesty in tech marketing, especially regarding AI features. It underscores the need for companies to deliver on promises made to consumers and the potential legal and financial repercussions of delays or misrepresentations. For consumers, this settlement offers a financial remedy and emphasizes the evolving landscape of AI integration in smartphones.

Key Takeaways

Last March, Apple was hit with a class action lawsuit after delaying the launch of the “more personalized Siri” that was first announced at WWDC 2024.

Apple agreed to settle the case in December, and the full settlement terms are now available.

Apple is set to pay $250 million to settle the lawsuit, equating to an estimated $25 per device. That number could reach up to $95 per device, depending on how many users submit claims.

Apple reaches massive settlement over Siri delays

The lawsuit said that Apple “promoted AI capabilities that did not exist at the time, do not exist now, and will not exist for two or more years.” It added that Apple “saturated the internet, television, and other airwaves to cultivate a clear and reasonable consumer expectation that these transformative features would be available upon the iPhone’s release.”

As part of the settlement, Apple is not admitting any wrongdoing. The company continues to assert that “it acted in good faith and in a manner reasonably believed to be in accordance with all applicable rules, regulations, and laws.”

In a statement to 9to5Mac, an Apple spokesperson said:

“Since the launch of Apple Intelligence, we have introduced dozens of features across many languages that are integrated across Apple’s platforms, relevant to what users do every day, and built with privacy protections at every step. These include Visual Intelligence, Live Translation, Writing Tools, Genmoji, Clean Up and many more. Apple has reached a settlement to resolve claims related to the availability of two additional features. We resolved this matter to stay focused on doing what we do best, delivering the most innovative products and services to our users.”

The $250 million settlement covers the purchase of Apple Intelligence-capable devices between June 10, 2024 and March 29, 2025 in the United States. That includes:

iPhone 15 Pro

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