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Why We Invest in Therapy Every 7 to 10 Days as a Business

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Why This Matters

This article highlights the importance of regular therapy sessions for family business partners, emphasizing how consistent communication and conflict management can strengthen relationships and improve decision-making. For the tech industry and consumers, it underscores the value of proactive relationship management and open dialogue in high-stakes collaborations, fostering healthier, more resilient businesses.

Key Takeaways

Opinions expressed by Entrepreneur contributors are their own.

The part of starting a business that scared me most wasn’t the risk. It wasn’t the uncertainty.

It wasn’t even the possibility of failure.

It was partnering with my sister and brother-in-law.

I had heard too many stories of family businesses falling apart. Relationships strained. Communication breaking down. Personal and professional lines getting blurred beyond repair. I didn’t want that to be our story.

So when we decided to build Mid-Day Squares together, we made one decision on day one that shaped how we would operate: We committed to going to therapy together every 7 to 10 days.

Not when things got bad. Consistently. Perpetual. No matter what.

At the time, I wasn’t fully convinced.

It felt unnecessary. Slightly uncomfortable. Maybe even excessive. Why would we invest that kind of time and money when nothing was wrong?

But nearly eight years later, I can say with confidence that it has been one of the most valuable investments we’ve made as a business.

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