GoKawiilSteven Droulis was focused on keeping his restaurant alive. Then his brother made a move he didn’t ask for and everything changed.
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Key Takeaways Steven Droulis didn’t know he had a YouTube channel. His brother posted his videos without telling him, and it led to over 1 million subscribers.
Most restaurant social media pages focus on showcasing food. Droulis found a better strategy.
His authentic videos caught the attention of foodies across the nation. People traveled to his area specifically to try his restaurant — including Keith Urban.
Steven Droulis has 1 million subscribers on YouTube. He did not even know he had a channel when the first video went live.
Before any of this, Droulis was focused on something else entirely — running his restaurant.
For nearly three decades, he and his family built Vivaldi Restaurant into a neighborhood staple in Montreal. His world was the dining room, the kitchen and the daily grind that comes with ownership. Social media was not the priority.
That started to change after COVID.
“I called [my family] up and said, ‘Listen, I’m tired of these pictures,'” Droulis said. “I knew the way to go was Reels.”
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