GoKawiilHow one pizza operator built an empire by ditching the commercials and betting on his own story.
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Key Takeaways Don’t rely on coupons or promotions for your marketing
Don’t be the “junk drawer” of your business
Don’t hide behind logos and polished ads
Mike Bausch used to crash on the floor of a friend’s condo just to attend Pizza Expo. Today, he cannot walk ten feet through the convention center without getting stopped.
The founder of Andolini’s Pizza has become one of the loudest, funniest and most recognizable voices in the restaurant industry, but Bausch did not enter the business looking to become a content creator. Or even the face of his own brand.
“I was 23, scared as all hell when I first came here,” Bausch said about his first Pizza Expo. “It was a deluge of information.”
Back then, he was taking the monorail and trying to absorb every piece of information he could. Now, operators line up after his sessions to seek advice on marketing, AI, systems and restaurant growth.
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