The 5 best World Cup ads (so far)

Get hyped before kickoff with Adidas, Nike, Uber Eats, Coors Light, and Brahma. It’s time for kick-off. After years of anticipation for what has been billed the biggest World Cup ever, the 2026 tournament hosted by the U.S., Canada, and Mexico is here. Not only is this year’s competition the biggest in terms of teams playing (48, up from 32), it’s expected to draw five billion viewers over its month-long run. And that’s why advertisers are spending upwards of $10.5 billion globally to get their brands in front of all those eyeballs.