Tech News
← Back to articles

Apple takes on recipe apps with Apple News+ Food

read original related products more articles

Recipe app developers just got new competition. On Friday, Apple introduced a soon-to-launch feature for Apple News+ subscribers called Apple News+ Food, a new section that will allow users to search, discover, save, and easily cook recipes from dozens of existing News+ publishing partners.

It’s set to roll out as part of iOS 18.4 and iPadOS 18.4 in April, but only in the U.S., U.K., Canada, and Australia.

Instead of building a stand-alone recipe app that could import content from all over the web — like recipes from blogs or TikTok videos — Apple News+ Food will only focus on recipes offered by Apple News+ publishers.

Image Credits:Apple

At launch, Apple aims to have north of 30 publishers on board, up from the 20 it’s currently testing. Existing partners include well-known brands like Allrecipes, Bon Appétit, Food & Wine, Good Food, Serious Eats, Epicurious, Good Housekeeping, Better Homes & Gardens, Southern Living, Delish, Real Simple, Country Living, and others. Tens of thousands of recipes will be available through the Apple News+ Food service, the company notes.

The new experience lets Apple’s publishing partners get their content in front of more consumers at a time when Google’s ability to refer direct traffic to their websites continues to decline.

iPhone and iPad users will be able to find a new Food section by scrolling down in the Apple News app’s Today feed. Here, they’ll find a featured recipe, curated by Apple’s editorial team, followed by a collection of food and dining-related stories, a broader recipe collection, plus links to the Food+ recipe catalog and their own saved recipes.

Apple notes that select food stories and recipes will also be available for users who do not subscribe to Apple News+.

Image Credits:Apple

The Apple News+ Food subscription service can be accessed in multiple ways.

... continue reading