GoKawiilHe had no business plan and no partner. One stranger’s response to a simple question changed all of that.
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Key Takeaways The simple habit of including his audience in his life led him to an unexpected and fulfilling career pivot.
Chasing likes, views or trying to go viral will lead to inauthentic brand moments.
Long-lasting business partnerships are built on mutual interests and shared passions.
Not A Damn Chance Burger didn’t begin with a business plan. It began with an Instagram post and an unexpected sushi dinner.
Whenever Neen Williams travels, he asks his Instagram followers where they think he should eat. During one trip to Austin, Texas, Chef Phillip Frankland Lee, whose restaurants have earned Michelin stars, invited him to dinner.
Williams accepted without thinking much about it, assuming he was headed to a neighborhood sushi spot.
“I thought I was gonna get, like, California rolls or something very basic,” Williams says. Instead, he found himself at a hidden 17-course omakase restaurant.
“It was this mind-blowing experience,” he says.
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