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This new Target shopping trend is the cutest thing—unless you’re the parent of an older student

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Why This Matters

This emerging shopping trend highlights how social media influences consumer behavior among students and parents, especially during back-to-school season. It underscores the growing impact of digital culture on spending habits and parental decision-making in the tech-driven age.

Key Takeaways

During back-to-school time, kids are convincing their parents to pay for additional hauls based on what grade they’re in. For some parents, it adds up. There’s a new social media trend that has some parents cringing and checking their bank balances.