GoKawiilMartha Stewart is entering the AI software era in the most Martha Stewart way possible: she has joined the co-founding team at Hint, an app that leverages AI technology to manage the tasks surrounding home maintenance and management. With the Hint app, which launches today, homeowners can tackle challenges around maintenance schedules and tasks, energy management, learn about their soil and air quality, weigh insurance claims, and more.
It can also serve as storage for various contracts, files, and invoices related to the home and its upkeep, which can be queried through the built-in AI assistant.
Martha Stewart Image Credits:Kathryn Cooper
Co-founder and CTO at Hint, New York-based Kyle Rush, says the home and hospitality empire founder lives nearby and is “very involved” with the startup, but not a financial investor.
“She’s a real co-founder with a serious stake in equity, and she does work for the company and the app. She’s not a figurehead. I go over about twice a week,” he says. “We sit down and look at the app, and she looks at what it’s saying — when it’s wrong about soil, she’ll say it, and when it’s not right about something about the home…she’ll mention it, and she’ll comment on what I design and the branding and the language. And so she’s, I would say, very involved.”
The startup originally began in 2024 as a tool to help people navigate decarbonization incentives related to their home, but realized that broadening its use cases had more potential.
“We really quickly realized, why can’t this be the AI for your home? People don’t really have an app to manage their homes…so we just pivoted,” says Rush.
The app joins others in the AI ecosystem that are working to expand AI beyond chatbots to apply the technology to solve real-world problems, while also adding Martha Stewart’s personal expertise to refine the experience.
Image Credits:Hint
To get started with Hint, users enter their home address, and the app builds a profile of the home from public data, like property records, weather and soil information, utilities, and more. Users can then upload documents, like inspection reports, home warranties, mortgage documents, contracts, insurance policies, invoices, and more.
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