Shazam launches its first ever sticker pack to celebrate Ariana Grande’s new album

2026-07-31 | original

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Why This Matters

Shazam's launch of its first-ever artist sticker pack, featuring Ariana Grande's new album, marks a strategic move to deepen user engagement and expand its multimedia offerings. This integration of music discovery with visual content enhances the app's appeal to fans and creates new monetization opportunities for artists and the platform alike.

Key Takeaways

Shazam introduces its first artist sticker pack to boost user interaction.
The sticker pack is tied to Ariana Grande’s new album, promoting cross-platform engagement.
Users can access the stickers through Messages after shazaming Ariana Grande's songs.

The Apple-owned Shazam app today announced its first ever Artist Sticker Pack, available for free as part of the latest update to the Shazam app. The sticker pack is celebrating the global release of Ariana Grande’s new album petal.

As you might expect, the stickers available in the Sticker pack reflect the iconography of the album. After installing the latest Shazam update, you can find the sticker pack for free through Messages.

Here’s how to use it:

Open a Messages conversation

Tap the Add button

button Select Shazam

Open the Ariana Grande sticker pack

Shazaming any Ariana Grande song will also trigger a special promotion telling users how to access the new exclusive sticker pack.

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