What is the brand Matières Fécales (yes, ‘fecal matter’) and why is it suddenly everywhere?

The brand’s designers, Steven Raj Bhaskaran and Hannah Rose Dalton, have said the name is a reflection of their view of the fashion industry. The brand name behind recent showstopping fashion moments isn’t quite as delicate as their romantic and otherworldly looks. When asked what an ethereal Zendaya was wearing for The Odyssey‘s premiere in New York, her stylist, Law Roach, responded: “Fecal Matter.”Zendaya’s angelic strapless gown with feathered white wings was the work of Matières Fécales—yes, in English, Fecal Matter—the Paris-based, high-end fashion house founded in Montreal over a decade ago that’s, seemingly suddenly, everywhere.