GoKawiilMelbourne agency MEK cuts website's carbon footprint with redesign
MEK, a branding agency in Melbourne, Australia, found that its website generated more carbon emissions than the average webpage and decided to rebuild it. The redesign involved removing duplicated HTML tags and switching to a new, more efficient font to shrink its digital footprint.
GoKawiil's interpretation of the reporting above, not reported fact.
The project highlights a growing tension in web design between visual branding and environmental impact, as data centers and web traffic contribute measurably to carbon emissions. It shows smaller agencies can make concrete, low-cost technical changes to reduce sustainability impact without abandoning design ambitions.
- MEK's original website emitted more carbon than a typical webpage.
- The agency removed duplicate HTML tags and adopted a new font to boost efficiency.
- The redesign process revealed tradeoffs between sustainable coding and stylistic choices.
Source: fastcompany.com, 2026-09-21
Published there as: “How one branding agency redesigned its website to reduce carbon emissions”
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