GoKawiil
Tech News
MEK, a branding agency in Melbourne, Australia, found that its website generated more carbon emissions than the average webpage and decided to rebuild it. The redesign involved removing duplicated HTML tags and switching to a new, more efficient font to shrink its digital footprint.
An Entrepreneur contributor argues that companies often postpone core business decisions—like how to name or structure overlapping product lines—and those unresolved choices resurface painfully during website redesigns. The piece describes this phenomenon as 'decision debt,' where temporary internal workarounds by sales, product and marketing teams eventually collide during sitemap planning and copy reviews.