GoKawiilFormer Uber Executive Argues for Reintroducing Friction Into Daily Life
A former Uber and Uber Eats employee who spent a decade eliminating friction from everyday consumer experiences describes now personally paying to reintroduce it into their own life. The reflection contrasts the seamless, one-tap conveniences built by companies like Uber with a deliberate choice to seek out slower, more effortful alternatives.
GoKawiil's interpretation of the reporting above, not reported fact.
This account highlights growing unease within the tech industry itself about the long-term psychological and social costs of frictionless design, even among those who built it. It suggests a broader cultural reconsideration of convenience-driven products, as insiders question whether removing all effort from daily tasks serves users' well-being.
- A former Uber insider reflects critically on the frictionless design philosophy they helped build.
- The piece frames convenience technology as having hidden trade-offs for personal experience.
- It signals a broader industry conversation about balancing ease-of-use with meaningful effort.
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See Kobo Clara Colour e-reader on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: fastcompany.com, 2026-08-28
Published there as: “In praise of friction”
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