GoKawiilGood Good Loses Callaway, PGA Tour Sponsorships After Ad Backlash
Golf media company Good Good lost its Callaway partnership, a PGA Tour title sponsorship, a Golf Channel series, and major retail apparel deals after a horror-spoof commercial showing founder Garrett Clark shoving a female colleague sparked accusations of promoting violence against women. CEO Matt Kendrick apologized and said the company will donate driver sales proceeds to a women's organization while adding new ad review protocols. Kendrick also publicly disputed Callaway's account, claiming the brand approved the spot before distancing itself and cutting ties.
GoKawiil's interpretation of the reporting above, not reported fact.
The episode shows how quickly viral backlash can unravel corporate partnerships built over years, especially for a company where apparel sales make up most of its revenue. It also highlights growing tension between brands and creator-led companies over accountability when an approved ad goes wrong, raising questions about who bears responsibility in collaborative marketing deals.
- Callaway, the PGA Tour, Golf Channel and retailers all cut ties with Good Good over the ad.
- Apparel sales, roughly 70% of Good Good's revenue, are now at risk from retailer pullouts.
- Kendrick publicly accused Callaway of approving the ad before shifting blame onto Good Good.
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See Callaway Golf Paradym Ai Smoke Driver on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: entrepreneur.com — Jon Small, 2026-08-31
Published there as: “How This $45 Million Golf Startup Lost a Major Sponsor Over a 15-Second Viral Clip: ‘It Was a Huge Mistake’”
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