Golf media company Good Good lost its Callaway partnership, a PGA Tour title sponsorship, a Golf Channel series, and major retail apparel deals after a horror-spoof commercial showing founder Garrett Clark shoving a female colleague sparked accusations of promoting violence against women. CEO Matt Kendrick apologized and said the company will donate driver sales proceeds to a women's organization while adding new ad review protocols. Kendrick also publicly disputed Callaway's account, claiming the brand approved the spot before distancing itself and cutting ties.
entrepreneur.com
· 2026-08-31
A dispute that began with a widely criticized advertisement has spiraled into an extended public spat between Good Good and Callaway Golf, playing out across social media for over a week. Instead of the controversy fading quickly as such incidents typically do, repeated responses from both companies have kept the conflict alive and visible to audiences.
fastcompany.com
· 2026-08-28
A promotional video for a co-branded golf driver from Callaway and content creator group Good Good sparked online backlash after viewers said it depicted violence against women. The ad, reportedly styled after a perfume commercial, prompted widespread criticism on social media over its imagery and tone. In response, the CEOs of both Callaway and Good Good issued public apologies for the campaign.
fastcompany.com
· 2026-08-25
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