GoKawiilGood Good Loses Callaway, PGA Tour Sponsorships After Ad Backlash
Golf media company Good Good lost its Callaway partnership, a PGA Tour title sponsorship, a Golf Channel series, and major retail apparel deals after a horror-spoof commercial showing founder Garrett Clark shoving a female colleague sparked accusations of promoting violence against women. CEO Matt Kendrick apologized and said the company will donate driver sales proceeds to a women's organization while adding new ad review protocols. Kendrick also publicly disputed Callaway's account, claiming the brand approved the spot before distancing itself and cutting ties.