GoKawiilis a senior reviewer with over a decade of experience writing about consumer tech. She has a special interest in mobile photography and telecom. Previously, she worked at DPReview.
Executive Summary, Day One
📁 Inbox 5:05AM
To: Ternus, John <[email protected]>
Reply-to: [email protected]
Welcome to your first day as CEO! Hopefully you’re finding your new office spacious and comfortable. If you have trouble with any of the doors just ping us — being a Jony Ive design, you won’t find anything as unsightly as a door handle here!
Today’s memo includes a summary of the business, broken out by division. The day’s schedule is also attached; please note that the Apple Intelligence team needed to delay the new Siri discussion until a later date, but they promise they’re “for real” this time.
Hardware
Everything is in hand for the upcoming phone launches. We don’t anticipate the price hikes will have much impact on sales, since nobody in the US knows how much they really pay for their phone anyway. The team agrees that calling the camera on the upcoming AirPods a “sensor” would make it less creepy and is moving forward with that terminology. Morale on the Vision Pro team after their move to the basement is somewhat low, but we’ve scheduled a virtual offsite for them in Tahiti that we think will help.
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