GoKawiilHow PepsiCo is putting power into the hands of its smallest retailers For global food and beverage brand PepsiCo, Mexico plays a critically important role. In fact, it’s the company’s second-largest market after the U.S. But while the U.S. market is tilted toward big grocery chains and convenience stores, Mexico’s retail landscape is filled with small customers. “It’s one of the markets in the world where you have a huge amount of small mom-and-pop stores,” says Johannes Evenblij, senior vice president of commercial and consumer transformation at PepsiCo. “There are millions of them.”
Getting the right products to the right people at the right time
Why This Matters
PepsiCo's focus on empowering small retailers in Mexico highlights the importance of tailored distribution strategies in diverse markets. This approach can enhance supply chain efficiency and support local businesses, ultimately benefiting consumers with better product availability. It underscores the need for tech-driven solutions to address the unique challenges of small-scale retail environments in global markets.
Key Takeaways
- PepsiCo is prioritizing small retailers in Mexico to improve distribution.
- The strategy aims to support local businesses and enhance product availability.
- Tech solutions are key to addressing the unique needs of small-scale retail markets.
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