GoKawiilPepsiCo Expands Digital Tools for Mexico's Small Retailers
PepsiCo has been building digital ordering and data tools aimed at the millions of small mom-and-pop stores that dominate Mexico's retail market, its second-largest globally after the U.S. The initiative, led by commercial transformation executive Johannes Evenblij, focuses on giving these small retailers better access to products and insights typically reserved for larger chains.
GoKawiil's interpretation of the reporting above, not reported fact.
Mexico's retail landscape differs sharply from the U.S., where large grocery and convenience chains dominate; small independent stores instead form the backbone of distribution. Equipping these smaller merchants with better tools could reshape how a major consumer goods company reaches fragmented, high-volume markets elsewhere in the world.
- Mexico is PepsiCo's second-largest market after the U.S.
- Millions of small mom-and-pop stores define Mexico's retail environment.
- PepsiCo is investing in digital tools to modernize how it serves these small retailers.
Source: fastcompany.com, 2026-09-02
Published there as: “Getting the right products to the right people at the right time”
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