GoKawiilMeta launches Muse, a consumer AI agent to challenge OpenAI and Anthropic
Meta introduced Muse, a personal AI agent that can autonomously handle tasks like online shopping, sending emails, and trip planning by opening browsers, filling out forms, and even negotiating on a user's behalf. The assistant will launch in the US on iOS, Android, and muse.ai, with support for AI glasses planned, and will be free for most users while Meta develops unspecified paid tiers for heavier use.
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Muse marks Meta's latest attempt to reposition itself in the AI race after facing criticism for lagging behind rivals like OpenAI and Anthropic despite massive spending. By targeting everyday consumers rather than businesses, Meta is trying to differentiate itself in a crowded field of AI agents, though the product's actual capabilities and pricing remain largely unproven and vague.
- Muse can autonomously complete tasks like shopping and travel planning, working in the background even after the app closes.
- The rollout starts in the US across iOS, Android, and the web, with AI glasses support planned for later.
- Meta has not disclosed pricing or limits for free versus paid subscription tiers of Muse.
Ray-Ban Meta Smart Glasses — Meta says Muse is coming to its AI glasses soon, and the Ray-Ban Meta Smart Glasses are the pair to have ready. They pack an onboard camera, open-ear speakers, and hands-free voice access to Meta AI, so you can ask questions and capture moments without pulling out your phone.
See Ray-Ban Meta Smart Glasses on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: theverge.com — Robert Hart, 2026-09-08
Published there as: “Meta bets on AI agent Muse to catch up in AI race”
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