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Apple launches first foldable iPhone, the Duo, under new CEO John Ternus

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GoKawiil Brief

Apple unveiled its debut foldable device, the iPhone Duo, starting at $1,999 for 256GB, alongside the iPhone 18 Pro lineup, updated Apple Watches, new AirPods, and Siri-powered software features. This was the first product event led by John Ternus, who recently succeeded Tim Cook as CEO after 15 years. No base iPhone 18, Vision Pro, iPad, or Mac announcements were made at the event.

Why It Matters

GoKawiil's interpretation of the reporting above, not reported fact.

The Duo marks Apple's long-awaited entry into foldable phones, a category rivals have explored for years, signaling the company's attempt to differentiate through design and build quality rather than being first to market. The event also serves as an early signal of product direction under new leadership, showing continuity in Apple's hardware strategy despite the CEO transition.

Key Takeaways
Worth a Look

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Source: wired.com — Boone Ashworth, 2026-09-09

Published there as: “Everything Apple Announced: iPhone Duo, iPhone 18 Pro, Apple Watch, AirPods 5”

Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.