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Everything Apple Announced: iPhone Duo, iPhone 18 Pro, Apple Watch, AirPods 5

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Why This Matters

Apple's first foldable, the $1,999 iPhone Duo, marks the company's entry into a category rivals have owned for years — and it's the debut launch under new CEO John Ternus, Apple's first leadership change in 15 years. The event also brought iPhone 18 Pro, Apple Watch updates, AirPods, and Siri AI features, signaling where Apple's hardware roadmap heads next.

Key Takeaways
Worth a Look

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It’s a brand new era for Apple. The company is turning over leadership for the first time in 15 years, with former CEO Tim Cook handing off the reins last week to the new CEO, former Apple VP of hardware John Ternus.

At the first Apple product soiree hosted by Ternus, the company made an even bigger change: it announced its first ever folding device, the iPhone Duo.

The company also announced its new line of iPhone 18 Pro phones, some updates to its Apple Watch line, new AirPods, and new software capabilities powered by Siri AI.

As expected, there were no base-model iPhone 18 announcements; those are likely coming early next year. There was also no mention of Vision Pro, iPads, or Macs. Apple touted new desktop Macs in August.

Here’s everything Apple showed off today.

Apple iPhone Duo

Courtesy of Apple

Apple’s first ever folding device is the Duo, a “passport sized” foldable iPhone. It starts at $1,999 for a model with 256 GB of storage.

It’s a product category that Apple has been working toward for a decade. Now, it hopes to do that very Apple thing where it may not be the first company to the new tech party, but it definitely aims to be the snazziest.

The Duo is a landscape style foldable, meaning it has a vertical magnetic hinge that lets you open the device like a book. Closed, it has a 5.3-inch screen on the outside. Open it up, and the landscape display is 7.7 inches. The Duo is also heavy, weighing in at 254 grams, which might be a little too hefty for some users.

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