GoKawiilMeta's AI agent Muse takes over social handles from rock band Muse
Meta's newly launched AI agent, called Muse, is now using the @Muse handles on Instagram and X that previously belonged to the British rock band of the same name. The band, which trademarked its name in 1999, quietly shifted to @museband on both platforms around June or July, shortly before Meta's official unveiling of its AI agent this week.
GoKawiil's interpretation of the reporting above, not reported fact.
This isn't the first time Meta has appeared to reclaim a coveted handle right before a product launch, raising fresh concerns about how much leverage large platforms hold over usernames that smaller entities have used for years. The irony is sharp given that Muse's music often explores anxieties about technology and surveillance, making the handle swap feel especially pointed to fans.
- Meta's AI agent Muse now controls @Muse on Instagram and X, handles long used by the rock band.
- The band shifted to @museband around June or July, just before Meta's official AI agent launch.
- The episode revives scrutiny of Meta's practice of reassigning valuable usernames ahead of major announcements.
Muse "Origin of Symmetry" Vinyl LP — If this handle drama reminded you that the original Muse is a stadium-filling rock band, spin the record that made their name. Origin of Symmetry on vinyl is a great way to hear those falsetto vocals and pipe-organ riffs the way they were meant to be heard, and it's a nice shelf trophy no AI agent can rename.
See Muse "Origin of Symmetry" Vinyl LP on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: engadget.com — Karissa Bell, 2026-09-09
Published there as: “Muse, the band, lost its social media handles to Muse, Meta's new AI agent”
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