GoKawiilGTA 6 Ultimate Edition pre-orders dominate at nearly 90%, Sensor Tower says
Sensor Tower data shows 88.5% of PlayStation and 90% of Xbox pre-orders for GTA 6 are for the pricier Ultimate Edition, far above the usual 10-20% share for premium tiers. Take-Two CEO Strauss Zelnick confirmed pre-orders are leaning toward the premium option but wouldn't share exact figures, and Sensor Tower expects the split to even out closer to launch as casual buyers join in.
GoKawiil's interpretation of the reporting above, not reported fact.
Unlike past premium editions from games such as Starfield or Diablo IV, GTA 6's Ultimate Edition offers no early-access advantage, since buyers can upgrade from Standard after release for the same $20 difference. This makes the current lopsided pre-order data more a signal of hype and fan enthusiasm than of genuine perceived value, and it gives Take-Two useful early insight into player spending habits ahead of November's launch.
- Nearly 90% of GTA 6 pre-orders on PlayStation and Xbox are for the Ultimate Edition, per Sensor Tower.
- The premium tier doesn't grant early access, unlike past examples such as Starfield and Diablo IV.
- Analysts expect the premium share to normalize toward 50/50 as more casual buyers pre-order closer to launch.
Source: engadget.com — Luke James, 2026-09-14
Published there as: “Will GTA 6's Ultimate Edition be worth the extra cost? Here's what it'll come with”
Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.