GoKawiilGTA 6 Ultimate Edition pre-orders dominate at nearly 90%, Sensor Tower says
Sensor Tower data shows 88.5% of PlayStation and 90% of Xbox pre-orders for GTA 6 are for the pricier Ultimate Edition, far above the usual 10-20% share for premium tiers. Take-Two CEO Strauss Zelnick confirmed pre-orders are leaning toward the premium option but wouldn't share exact figures, and Sensor Tower expects the split to even out closer to launch as casual buyers join in.