GoKawiilFeaturing Scott Brown, Founder and CEO, Second Rodeo Productions; Yasmin Dastmalchi, President, Maybelline and Essie USA, Maybelline New York and Michael Sugar, Founder and CEO , Sugar23Moderated by Grace Snelling, Staff Reporter, Fast Company Forget the 30-second spot. Brands are increasingly moving beyond traditional advertising to create entertainment people actually choose to watch. From microdramas […] Featuring Scott Brown, Founder and CEO, Second Rodeo Productions; Yasmin Dastmalchi, President, Maybelline and Essie USA, Maybelline New York and Michael Sugar, Founder and CEO , Sugar23Moderated by Grace Snelling, Staff Reporter, Fast Company
From Ads to Entertainment: Why Brands Are Becoming Storytellers
Why This Matters
This story highlights a shift in marketing strategy as brands move away from traditional ads toward creating original entertainment content that audiences want to watch voluntarily. It signals growing competition for consumer attention, pushing companies to invest in storytelling formats like microdramas rather than interruptive advertising.
Key Takeaways
- Brands are shifting from traditional 30-second ads to entertainment-style content.
- Industry leaders from marketing and production companies are discussing this trend at a panel discussion.
- The goal is to create content audiences choose to watch, such as microdramas, rather than interruptive ads.
Explore topics:
maybelline new york
second rodeo productions
sugar23
branded entertainment
microdramas
Get alerts for these topics