GoKawiilMaybelline, Second Rodeo and Sugar23 Executives Discuss Branded Entertainment Shift
At a Fast Company panel moderated by reporter Grace Snelling, executives from Second Rodeo Productions, Maybelline and Sugar23 discussed how marketers are shifting away from conventional 30-second commercials toward original entertainment formats, including microdramas, that audiences seek out voluntarily. The panelists shared perspectives on how their companies are building narrative content designed to engage viewers rather than interrupt them.