GoKawiilVurt launches vertical-video apps for Apple TV and Android TV
Vurt, a startup focused on short vertical microdramas, has released dedicated apps for Apple TV and Android TV, giving viewers access to roughly 3,500 episodes across more than 100 series on big screens. The company says its userbase has grown from 10,000 to 675,000 since launching in March, and it monetizes content through ads rather than microtransactions, distinguishing itself from rivals like DramaBox and ReelShort that rely on AI-generated content and paid unlocks.
GoKawiil's interpretation of the reporting above, not reported fact.
The move suggests Vurt is betting that vertical microdramas, originally built for mobile scrolling, can expand into traditional TV viewing habits rather than staying confined to phones. Cofounder Hilmon Sorey says the push stemmed from user demand to cast content to bigger screens, which could signal a broader shift in how streaming competitors respond to TikTok- and Instagram-style formats. Its ad-supported, human-produced model may also position it differently from AI-heavy rivals as the microdrama market grows more crowded.
- Vurt released dedicated Apple TV and Android TV apps for its vertical microdrama content.
- User growth jumped from 10,000 to 675,000 since the service's March launch.
- Unlike rivals such as DramaBox and ReelShort, Vurt uses human casts/crews and ad-based monetization instead of AI content and microtransactions.
Chromecast with Google TV — If you're going to watch vertical microdramas like Vurt's lineup on the big screen, you need an easy way to stream them from your phone or apps straight to your TV. Chromecast with Google TV supports Android TV apps and makes casting content effortless, bridging the gap between mobile-first vertical video and your living room.
See Chromecast with Google TV on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: theverge.com — Charles Pulliam-Moore, 2026-10-11
Published there as: “Vurt wants you to look at vertical videos as a genre of their own”
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