GoKawiilVurt launches vertical-video apps for Apple TV and Android TV
Vurt, a startup focused on short vertical microdramas, has released dedicated apps for Apple TV and Android TV, giving viewers access to roughly 3,500 episodes across more than 100 series on big screens. The company says its userbase has grown from 10,000 to 675,000 since launching in March, and it monetizes content through ads rather than microtransactions, distinguishing itself from rivals like DramaBox and ReelShort that rely on AI-generated content and paid unlocks.