GoKawiilSnap Lets Journalists Test $2,195 Specs AR Glasses at Santa Monica HQ
Snap allowed hands-on demos of its Specs augmented reality glasses, including a mixed-reality soccer game that overlays virtual targets onto a real ball and courtyard. CEO Evan Spiegel described the device as session-based rather than all-day wearable, comparing it to reading glasses used for specific tasks, while hinting at lighter, cheaper, more capable future versions.
GoKawiil's interpretation of the reporting above, not reported fact.
Specs stand out because they pack full see-through mixed-reality functionality into one self-contained headset without an external battery pack, something earlier AR efforts like HoloLens and Magic Leap struggled to achieve. The demo suggests Snap is positioning itself as an early mover in AR glasses ahead of expected competition from Apple, Google, Samsung and Meta.
- Snap Specs cost $2,195 and were demoed in a real mixed-reality soccer scenario.
- CEO Evan Spiegel frames them as task-specific, session-based computers rather than all-day glasses.
- The device integrates AR display and processing without a separate battery pack, a technical step forward for the category.
Source: cnet.com — Scott Stein, 2026-09-16
Published there as: “I Tried Snap Specs: Really Big, but Also Like Nothing Else Out There”
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