← Back to articles

Spotify expands its partner program for podcasts to 35 new countries

2026-09-17 | original

read original get Rode PodMic USB Microphone → more articles

Why This Matters

Spotify's expansion of its podcast monetization program to 35 new countries signals its growing push to compete with YouTube and other platforms for podcast creators and video content. By broadening revenue-sharing opportunities globally, Spotify aims to attract more international creators and grow its video podcast ecosystem, which has seen significant consumption growth since 2022.

Key Takeaways

Spotify's podcast partner program now covers 35 regions, including major markets like Brazil, Italy, Spain, and Mexico, marking its largest geographic expansion yet.
Podcasters can earn from both video and audio content while retaining sponsorship revenue and distributing shows on other platforms.
Video podcast consumption has grown 140% since 2022, and revised eligibility criteria have boosted show consumption by an average of 45%.

Worth a Look

Rode PodMic USB Microphone — As Spotify expands revenue opportunities for video and audio podcasters worldwide, having quality audio gear becomes essential to stand out. The Rode PodMic USB is a popular choice among podcasters for its broadcast-quality sound and easy plug-and-play USB setup, perfect for creators looking to level up their show for platforms like Spotify's expanding partner program.

See Rode PodMic USB Microphone on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.

In Brief

Spotify is expanding its partner program for podcasts, which lets podcasters earn money from ad and Premium revenue sharing, to a total of 35 regions, including Italy, Spain, Brazil, Mexico, Colombia, Poland, Chile, the Dominican Republic, and the Bahamas this fall.

Eligible podcasters will be able to earn revenue from both video and audio podcasts — video impressions by Premium users count toward revenue, as does ad revenue share from free users listening to the show. The company said podcasters can distribute their shows on other platforms and also keep all the revenue they earn from sponsorships.

Spotify has so far run its partner podcast program in the U.S., Europe, and Australia, and this is the streaming service’s biggest geographical expansion for this program.

The company said that video podcast consumption on Spotify has increased 140% since the feature was launched in 2022, and its total monthly payouts to shows has gone up a third since January.

Earlier this year, Spotify changed its eligibility criteria to earn revenue from video podcasts. Creators can now apply if they have a minimum of three episodes online, 2,000 consumption hours, and 1,000 engaged audience members for the last 30 days. The company said this change has increased consumption in participating shows by an average of 45%.

Explore topics: spotify podcast partner program video podcasts premium revenue sharing ad revenue share