Spotify extends podcast partner monetization program to 35 more countries
Spotify is broadening its podcast partner program this fall to 35 additional regions, including Italy, Spain, Brazil, Mexico, Colombia, Poland, Chile, the Dominican Republic and the Bahamas. Podcasters in these markets will be able to earn revenue from both ad and Premium subscriber activity across video and audio formats, while retaining sponsorship income and freedom to distribute elsewhere.
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This marks Spotify's largest geographic push yet for creator monetization, following strong growth in video podcast consumption and payouts since easing eligibility rules earlier this year. By extending revenue-sharing tools to new international markets, Spotify aims to attract more creators and compete harder with YouTube for podcast hosting and viewership.
- Program expands from US, Europe and Australia to 35 new regions this fall.
- Video podcast consumption has grown 140% since the feature launched in 2022.
- Eased eligibility rules earlier this year boosted show consumption by 45% on average.
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Published there as: “Spotify expands its partner program for podcasts to 35 new countries”
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