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Key Takeaways Businesses can’t assume people will read important information. Crucial details need to be made highly visible and communicated repeatedly across channels.
Use short paragraphs, prominent headlines, visual cues, repetition and verbal explanations to accommodate shorter attention spans and increasingly distracted readers.
Track what prospects repeatedly ask and A/B test messaging to improve how effectively information gets through.
“How much is the Strategy Session?”
“It’s $2,950.”
“Oh, I didn’t know that. It’s the first I’m hearing of it.”
It takes everything in us not to respond. It was in the email you received, in big orange letters, when you first reached out to us. And we discussed it during the Complimentary Consultation, when we explained exactly what the Strategy Session entails and what it costs.
At Ivy Coach, a leading college consultancy, we’ve been in business for three and a half decades. Increasingly, we’ve noticed something we never expected to become a business problem. Our prospective clients don’t read. And we’re not talking about the Privacy Policy or Terms & Conditions. We’re talking about the big stuff, the stuff practically waving at them.
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