YouTube plans to let creators publish multiple 'variant' versions of the same video to test which performs better, similar to A/B testing. In a video essay, Marques Brownlee says YouTube engineers he spoke with couldn't answer basic questions about how the feature would workâlike whether viewers know they're seeing a variant, or how comments and shared links would function across different versions. Brownlee is publicly asking creators not to use the feature once it ships.
blog.jim-nielsen.com
· 2026-09-30
YouTube announced a set of creator tools built around AI, including Ask Studio for personalized feedback on draft videos, dynamic thumbnails that automatically pick the best image for viewers, and expanded A/B testing that will let creators trial three Shorts cuts starting in 2027. The company also plans live auto-dubbing in real time next year, a 'live showdown' co-hosting feature, and AI auto-tagging of products to boost affiliate earnings, alongside expanding its Amazon affiliate program beyond the U.S.
techcrunch.com
· 2026-09-23
At its Made on YouTube event, YouTube announced updates to its Studio app, including expanding the Ask Studio AI Q&A feature to iOS and Android, and adding AI-driven feedback on unpublished video drafts covering pacing and structure. The app also gains a research feed showing trending content, AI-generated thumbnails and titles matched to a creator's style, and a dynamic thumbnail tool that tests three versions on different audience segments.
techcrunch.com
· 2026-09-23
Ivy Coach, a college admissions consultancy, reports that many prospective clients fail to notice or retain crucial information like pricing, even when it's clearly stated in emails and consultations. The company outlines strategies such as repeating key facts, using visual emphasis, short paragraphs, and verbal reinforcement to ensure important details actually register with recipients.
entrepreneur.com
· 2026-09-18
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