GoKawiilReport: CISO-CMO Collaboration Framed as Key to Managing Brand Risk
A new industry piece argues that chief information security officers and chief marketing officers must proactively coordinate before a security incident occurs, rather than only communicating during a crisis. Security experts including David Elfering of Carrix and Diana Kelley of Noma Security recommend establishing standing touchpoints and joint crisis communications plans so security risk can be explained in business terms rather than technical jargon.
GoKawiil's interpretation of the reporting above, not reported fact.
The framing suggests that poor coordination between security and marketing functions could turn manageable incidents into reputational disasters, since customer trust is increasingly tied to how breaches are handled publicly. This could push organizations to integrate CISOs earlier into brand and go-to-market strategy rather than treating cybersecurity as a purely technical or operational function.
- Experts recommend CISOs and CMOs build working relationships before a security crisis hits.
- Diana Kelley of Noma Security advises joint crisis communications plans and regular touchpoints.
- David Elfering of Carrix says CISOs should present risk in business terms, not technical detail, to executives.
Source: darkreading.com — George V. Hulme, 2026-09-22
Published there as: “How the CISO-CMO Alliance Builds Trust Before Crisis Strikes”
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