A new industry piece argues that chief information security officers and chief marketing officers must proactively coordinate before a security incident occurs, rather than only communicating during a crisis. Security experts including David Elfering of Carrix and Diana Kelley of Noma Security recommend establishing standing touchpoints and joint crisis communications plans so security risk can be explained in business terms rather than technical jargon.
darkreading.com
· 2026-09-22
An Entrepreneur opinion piece argues that most chief executives mismanage their company's search engine presence, viewing it as a static reputation gauge rather than an active revenue source. The author notes that page one of search results functions as an informal vetting tool for prospects, investors and job candidates before any direct contact occurs. Citing data showing 93% of online experiences start with a search engine, the piece calls for continuous, deliberate management of digital search visibility.
entrepreneur.com
· 2026-09-07
An Entrepreneur contributor argues that franchise brands often struggle with recruiting new franchisees not because of weak marketing, but because senior leaders fail to stay engaged as 'Executive Sponsors' of the effort. The role involves clearing obstacles, allocating resources, managing risk, and communicating the purpose behind recruitment goals rather than simply delegating the task to a team.
entrepreneur.com
· 2026-09-03
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