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Customer Trust

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Report: CISO-CMO Collaboration Framed as Key to Managing Brand Risk

A new industry piece argues that chief information security officers and chief marketing officers must proactively coordinate before a security incident occurs, rather than only communicating during a crisis. Security experts including David Elfering of Carrix and Diana Kelley of Noma Security recommend establishing standing touchpoints and joint crisis communications plans so security risk can be explained in business terms rather than technical jargon.