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Tech News
An opinion piece from a veterinary hospital network leader argues that businesses facing rising costs should raise prices gradually and transparently rather than suddenly. The author cites a survey finding that 52% of pet owners skipped needed veterinary treatments, with 71% of those citing cost as the reason. The piece recommends improving workflows and supporting staff before implementing price increases.
A contributor to Entrepreneur argues that many founders misread networking's value, treating events, panels and coffee meetings as a substitute for building a strong product or service. The piece contends that genuine business relationships form as a byproduct of good work, reliable customer experience and follow-through, not from accumulating contacts.
In an opinion piece, a Roof Maxx executive argues that businesses facing rising customer acquisition costs should resist reflexively raising prices. The piece notes customers tolerate gradual, inflation-linked price increases but react negatively to sudden, unexplained hikes, and stresses keeping products affordable while investing in customer relationships.
A Toronto BMW dealership's AI chatbot, named Quinn, texted a customer an offer of CA$27,162.79 to buy back his car — a figure that turned out to be his outstanding loan balance, not an actual valuation. A salesperson later tried to withdraw the offer, and the dealership only honored it again after CBC News contacted them for comment.
A new industry piece argues that chief information security officers and chief marketing officers must proactively coordinate before a security incident occurs, rather than only communicating during a crisis. Security experts including David Elfering of Carrix and Diana Kelley of Noma Security recommend establishing standing touchpoints and joint crisis communications plans so security risk can be explained in business terms rather than technical jargon.