GoKawiilLetterboxd draws acquisition interest from NYT, A24 and Sony at $300M+ price
Letterboxd, the film-tracking social app founded in 2011 by Matthew Buchanan and Karl von Randow, is reportedly being shopped for more than $300 million. Potential buyers named include The New York Times, A24, and Sony Pictures, according to a Times report. The company is projected to earn about $15 million this year and has grown to 30 million users, up from 1.8 million in 2020.
GoKawiil's interpretation of the reporting above, not reported fact.
The asking price, roughly 20 times projected earnings, reflects how much value acquirers place on an engaged, paying audience that advertisers want to reach, as media analyst Ken Doctor noted. A studio buyer like A24 or Sony could face conflict-of-interest concerns since their own films are rated daily on the platform, while a media company like the Times may raise different editorial questions — though no deal has been finalized.
- Letterboxd is reportedly seeking a sale price above $300 million.
- The New York Times, A24, and Sony Pictures have expressed interest, per sources.
- User growth surged from 1.8 million in 2020 to 30 million today, fueling revenue via free access, paid tiers, and ads.
Source: worldofreel.com — Jordan Ruimy, 2026-09-25
Published there as: “Letterboxd Is Up for Sale, and A24, Sony and the New York Times Are Bidding”
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