GoKawiilEntrepreneur op-ed: use customer interviews, not more tactics, to fix stalled growth
A contributor column for Entrepreneur argues that when company growth slows, founders should resist immediately trying new tactics like SEO, ads or pricing changes. Instead it advises diagnosing the root cause first, since growth analytics reveal where a funnel breaks down but not why. The piece recommends customer interviews to uncover the gap between expected and actual customer behavior before choosing a fix.
GoKawiil's interpretation of the reporting above, not reported fact.
This framing suggests founders often waste resources chasing generic growth tactics that address symptoms rather than root causes, according to the author's argument. It positions qualitative research, like customer interviews, as a complement to quantitative analytics that can reveal decision-making context data alone cannot show. The advice could resonate with early-stage founders facing funnel drop-off but uncertain which lever to pull next.
- Growth metrics show where problems occur but not their underlying cause.
- Identical growth symptoms can stem from very different root causes requiring different fixes.
- Customer interviews can reveal the gap between expected and actual customer behavior.
Source: entrepreneur.com — Jehan Lalkaka, 2026-09-28
Published there as: “When Growth Slows, Stop Trying More Tactics. Ask Your Customers Why.”
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